Coaches should help young skaters (and their parents--especially their parents) to set realistic goals for themselves in the sport of figure skating in their chosen discipline(s).
So many children (and their parents--especially their parents) have Olympic rings on their brains, and this is completely unrealistic for most skaters. The coaches should make sure that all their students understand this from the very beginning, and help them to set goals that ARE realistic and fun to work on.
E.g., it is realistic for a skater to pass all their MIF tests by the time they are 18 years old. Many skaters pass these tests before they are 14 years old.
E.g., it is realistic for a skater to pass all their Freestyle tests, or at least up through the Juvenile test (axel is the biggest jump) by the time they are 18 years old.
Both of these goals are very achievable by an average-ability skater who has the time and money to skate at least 5 days a week for at least 2 hours a day, and take at least 2 private lessons a week. In our area of the country, this would cost about $130-$170 a week. If the skater takes advantage of club ice, the cost will go down a little. (Our regular ice is around $7.00/hour, while club ice is less.) Also, if the skater selects a younger, less-experienced coach, the private lessons will cost less. (Our experienced professionals charge around $60/hour, but the younger coaches are around $40/hour).
The coaches should be realistic with parents and skaters from the very beginning, and break the costs down just like I have, and tell the skaters exactly what they need to do to achieve these realistic goals.
Other goals could include joining the local synchro team, or trying out for an "elite" team and commuting, skating in all the ice shows, qualifying for a National Showcase event, skating outside in one of the big cities in our country (e.g., Millenium Park in Chicago is gorgeous and lots of fun in the winter), becoming a teen assistant in Learn To skate classes, passing the ISI (recreational) tests and entering ISI competitions, etc.
These are all very realistic goals for any skater, and again, coaches should break down the cost and time for their families.
Someone asks how a skater gets to be a "favorite." I think more than anything, it depends on landing the jumps from an early age, and landing them WELL, with good form, speed, strength, and style. The guideline that we were given waaaay back when our daughters were little was that a skater who wanted to go to the Olympics in Singles skating should have a reliable double axel and three reliable triple jumps by the time they are 12 years old.
I think that's still a fairly-accurate guideline. Skaters who do this WILL be talked about by coaches (not just the "big" coaches, but ALL the coaches) and many of the fans,and of course, by the judges. The skating world is very small, and even if the skater is not "famous" yet, word gets around, and judges watch for these skaters when they go to competitions.
That means that a young skater who is 7-11 years old and wants to be a "favorite" will probably be landing ALL their double jumps (except the double axel) with ease and good form, which means that they will probably be winning or medaling at most competitions.
Ease and good form means just that--GOOD FORM. A lot of skaters land all their doubles--yeah, sure. They pre-rotate, they get about one inch off the ice, they cheat the landing, and more often than not, they pop out of the jump. These skaters will NOT become "favorites."
At this time in the history of the sport, I would add something else to that "double axel and three triples before age 12" guideline. I would add that the skater who hopes to become a "favorite" will be on track to pass all their MIF tests by the time they are 12 years old. It's difficult for many young skaters to pass the Junior and Senior MIF tests because they just don't have the "look" of a Junior or Senior skater, but they should still be correctly doing all the elements of those levels, even if they can't pass the tests because they don't yet have the body type and "line".
The "favorites" who land all their doubles well and are on track for passing high-level MIF are probably competing at the Juvenile level, which means that the system is 6.0, which gives the judges a little more freedom to "boost" a promising skater. Yes, the "favorite" might take a fall during competition, but in 6.0, it doesn't matter--the BEST skater will win.
A lot of parents don't get this--they see another skater take a couple of falls in their program, but that skater wins, while their child does a fall-free program and doesn't even place in the top half of the flight. They complain about judge favoritism. Well of course the judges will reward GOOD skating from children--they would rather see a few falls, but all the jumps, spins, and turns correctly executed, than see a fall-free program filled with poor-to-mediocre elements.
So to become a "favorite," a child has to be landing the jumps and landing them well, and passing high-level MIF tests. A Preliminary-level skater with a GOOD big axel will get talked about, although I think most judges have seen a lot of Preliminaries landing good axels, and they know better than to get too excited. But when the Preliminary-level skater is consistently landing strong, correct doubles, and when the Preliminary-level skater is going for higher-level MIF tests and coming close to passing, THAT skater will definitely be "watched" by the judges.
Some people think that a skater has to have a "big name coach" to become a "favorite." I really don't think so. I don't think it hurts to have a big-name coach, but honestly, what judges look for is good skating, not a good coach. If a child or teenager correctly executes the elements, and does these elements with strength, speed, and style, it doesn't really matter who the coach is. It might ????? matter just a little in 6.0 levels (e.g., Preliminary, Juvenile), where if two skaters are very close, the judges will bump up the skater who has the big-name coach. But I'm really skeptical about that, since the judges could also bump DOWN the skater with the big-name coach because they expect much of a big-name coach.
I hope this is helpful. It's my opinion, but I think it's fairly accurate.